There are three large markets perfectly suited to incorporate SoFresh’s™ mold-inhibiting technology: fresh bakery items, natural cheese and fresh field picked berries. SoFresh is initially pursuing the fresh baked goods market that represents nearly $500 billion in sales worldwide.
The product, SoFresh, will supply packaging directly to Consumer Packaged Goods companies in business-to-business transactions. The marketing strategy aligns two strong consumer desires and societal trends — clean label products and minimizing food waste — while saving significant manufacturing and operational costs for the producers. It is as easy as reducing preservatives and cold chain distribution while reducing food losses along the whole supply chain, and at the same time, improving food quality and quantity ultimately consumed.